The Internet Develops in All the Right Ways for Xavier Buyse
With the news that Google is set to buy Admob things could really get competitive in the mobile advertising market, with Google as did Xavier Buyse from ADS Media clearly noticing an opportunity which cannot be missed. The emergence of this industry is also evident in the maturing market for mobile touch screen devices which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has proved more popular than all others in the industry with its smooth design and easy to use interface. In such a rapidly growing market though there is nothing to say that this trend will continue as other big players see the opportunity to claim themselves a piece of the pie.
The marketing industry for a long period of time has been a sort of mysterious art with a far from transparent ROI, and for a simple reason: It’s very hard for a client to determine who it is who actually views their adverts, and not least whether the ads influence anyone. Even though companies spend a third of a trillion dollars a year on advertising, those adverts often end up being irrelevant to the people who see them. On average, Americans are exposed to to roughly three thousand basically random sales pitches per day. Two-thirds of people surveyed in a huge market research study said they felt “constantly bombarded” by advertising, and many said the adverts they see have little or no engagement value. No wonder so many people hate and ignore adverts, and so many business owners feel hesitant about investing in big campaigns.
The Internet has come to the stage where things are now changing. The ability to measure the effect of an advertisement simply by calculating how many people click on it, and to link advertisements to search-engine results, in massive part pushed Internet advertising to $9.6 billion in 2004, a 33% improvement from 2003. Advertising on mobile devices is in for a great looking future; a fact which has not missed ADS Media’s CEO Xavier Buyse looking ahead to 2014, and the mobile advertising industry is forecast to expand by up to 2 billion dollars a year. Mobile marketing has shown impressive steady development throughout 2008, and 2009 so far in a space where spending overall is reducing year on year.
